The AV retail experience is coming
“Today, you have to travel to the store. In the future, with e-Palette, the store will come to you!”
Akio Toyoda, President and Member of the Board of Directors for the Toyota Motor Corporation recently announced the e-Palette; a fully electrical autonomous vehicle (AV) that can be used for just about anything including being an at-your-door retail “store”. Toyoda states the e-Palette will not be any “ordinary” electrical AV—it will extend beyond the mobility of people and will fill a societal need to mobilize services and commerce.
The e-Palette will be revolutionary in the retail market because not only will it deliver a customer’s order, but potentially a range of options – truly bringing the store to you. Imagine ordering a pair of shoes and having multiple pairs of those shoes in a variety of sizes arrive at your door for you to try on. There will be no driver or need to travel your local centers of commerce. While this may be unimaginable today, it might very likely be the next generation’s retail experience. Toyota, along with partners like Amazon, Uber and Pizza Hut hope to launch the e-Palette by 2020.
The e-Palette has the potential to bring the convenience of retail to an entirely new level and it could have positive impacts such as reducing the number of single-occupancy trips per day and decreasing vehicle miles traveled per person. As people drive less, motor vehicle lanes could be reallocated to additional sidewalk space for pedestrians or to increase areas for curb access. But the e-Palette could have negative implications as well, such as the deactivation of downtowns, increased store closings, increased rates of social isolation and disengagement from the larger community among residents.
In response to these concerns, what are critical strategies cities can plan for to incentivize active downtowns, retail centers, or plazas? Additionally, the e-Palette will inevitably require new tax policy and mobile-retail regulations in general. How will the e-Palette concept be integrated into the budgetary needs of a city?
If you are interested in learning more about thee-Palette, you can watch the press conference here.
Interested in learning more about the retail apocalypse or the role of e-commerce in cities of the future? Join us at the Urbanism Next Conference where a series of leading scholars and practitioners will present their research on “Are stores doomed?”
