In the last few days, it has become apparent that the owners of the largest fleets of private vehicles, car rental companies, are finding ways into the AV conversation as well. Alphabet (parent of Google and Waymo) recently signed a deal with Avis to manage their fleet. While Apple signed a deal with Hertz to lease vehicles from the car rental giant to test their AV technology.
The types of ways in which these partnerships may develop are starting become clear, as Avis owns the car sharing company Zipcar. Waymo executives have indicated that this was one the selling points for the Avis partnership. Zipcar already has a distributed fleet of vehicles around many urban areas that are available on demand for people needing a short-term car rental. While neither Apple nor Waymo appear to have signed any exclusive deals here, they are pointing toward, at least in the Waymo-Avis deal, a shared ownership model for cars and AVs in the future.